Being a keen enthusiast of all things technology, I love to read about hot discussion topics and trends in the field. For many years now, sustainability has been prominent in such discussions.
Modern technology constantly seeks answers to make the world a more sustainable place each day. After all, in an age in which climate change threatens long-term consequences, building sustainability becomes a priority for everyone, including companies of all sizes and revenues.
So, the question arises — how? Here’s what I have gathered.
Most success stories in the corporate world involve a collaborative approach. This is where every stakeholder is a participant who helps the company collectively achieve a shared objective. Similarly, sustainability can also be achieved like that.
I believe that the executives in a company have a precise role in this — namely, knocking down the first domino before the overall sustainability plan is set in motion.
These individuals can act as the architects of a sustainability plan by embodying the company’s ethos and vision.
Past experiences show that, in many cases, if the decisions and long-term strategies at this level are effective, half the battle can be won then and there. After that, the company can use these strategies to drive the entity’s collective sustainability ideas.
For several decades now, the corporate landscape has seen extremely compartmentalized workplaces. Most companies have several high-functioning departments such as accounting, marketing, supply chain management, customer relations, and others. There is always a possibility that each department may exist in its own bubble in terms of communication with the other departments.
Communications-wise, those at the executive level in organizations can reach and positively influence the most number of employees at any given time. So, they can get everybody on board quickly with regard to sustainability policies and strategies.
Long-term sustainability needs several elements to be executed with effectiveness — one such element is shared intent. In my opinion, if an organization can convince all its stakeholders to pull together to transform into a sustainability-driven entity, it may meet this objective sooner rather than later.
I would like to emphasize that there is no tried-and-tested, specific route to sustainability. Companies could get there in more than a few ways. Some may use a top-down approach, while others may use other approaches.
Naturally, there will be several opinions different from mine regarding this sensitive topic. I’m inquisitive to know each opinion on sustainability and how businesses plan their transformation.
Please let me know your opinions on my post.
